Friday 5 February 2010

Qualcomm's marketing goes into overdrive

Of all the companies involved in the mobile Internet ecosystem, the most proactive right now appears to be Qualcomm.

Not only is it flying legions of journalists to every press event it can think of, it has even taking out no less than three ads during the Super Bowl.

It's clearly going big on promoting its mobile TV technology to American football fans, not only is FLO TV sponsoring video clips on NFL.com, it's even doing product give-aways on blogs.

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